Good design deserves solid execution.

My background allows me to step in as a fractional operations manager or online business manager, supporting studios with procurement tracking, FF&E coordination, timelines, and execution systems.

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Doing right by people (and projects) matters.

Virtual design assistant supporting FF&E sourcing and specifications for residential interior design projects

I believe good design work doesn’t fall apart at execution. It holds together because the right systems, decisions, and follow-through are in place behind the scenes.

My work is centered on supporting interior design studios through the parts of the process that are complex, time-consuming, and often invisible to clients—but critical to success. Documentation, procurement, coordination, and operations are where projects either gain momentum or quietly unravel. I focus on keeping things moving in the right direction.

A little background (the useful kind)

Before offering senior-level support to studios, I owned and operated a design-build business and worked directly with trades, vendors, schedules, and budgets. That hands-on construction experience still informs how I approach every project today.

I understand what happens when drawings meet reality, when procurement timelines slip, and when details aren’t fully owned. I’m also PMP certified, which means I bring structured project management principles into creative environments—without overcomplicating things or slowing teams down.

The goal is clarity, not bureaucracy.

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  • “Things Didn’t Fall Apart During Implementation."

    The biggest shift was consistency. Documentation, procurement, and coordination stayed aligned as projects moved from design into execution. Fewer issues surfaced late, fewer details were missed, and the overall process felt controlled instead of fragile.

    - MONIQUE F.

  • “We Created Real Capacity.”

    With execution and coordination off my plate, the studio could take on more work without sacrificing quality or sanity. The support didn’t just remove tasks, it created actual bandwidth, allowing the business to grow intentionally rather than reactively.

    - SARAH M.

  • “Execution Finally Had an Owner.”

    Having senior support that understands both design and construction changed how the studio operated. Instead of projects stalling at handoffs or piling up at execution phases, responsibility was clearly owned. Decisions moved faster, bottlenecks disappeared, and work progressed with far less friction.

    - LISA T.

  • “Our Systems Started Working for Us.”

    As workflows were cleaned up and responsibilities clarified, the studio became easier to run. Information was easier to find, processes made more sense, and day-to-day operations felt calmer, even as project volume increased.

    - AINSLEY H.

  • “I Could Focus on Better Work.”

    With the constant operational pressure reduced, the principal was able to focus on higher-value clients, better projects, and long-term direction. Time and energy shifted away from firefighting and toward building the studio they actually wanted to run.

    - MADISON S.

How I Work

Residential kitchen designed with operational support from a virtual design assistant in the design and build process

I don’t drop in as an assistant waiting for instructions. I integrate as experienced support, take ownership of agreed-upon responsibilities, and help studios regain capacity without adding full-time headcount.

That might mean managing documentation coordination, keeping procurement on track, supporting execution as projects move into construction, or cleaning up workflows that no longer scale. The work adapts to what your studio actually needs—not a predefined package.

Clear communication, realistic timelines, and consistent follow-through are non-negotiable.

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Founder of Demasi Operations, a fractional operations manager supporting residential design and build studios

Who This Work Is Really For

This support works best for studios that are busy, growing, and feeling the strain of juggling too many roles at once. If you care about how your projects are executed, value thoughtful systems, and want space to focus on higher-level work, we’ll likely be a good fit.

If you’re looking for casual mentorship, open-ended advice, or entry-level task support, this probably isn’t the right match—and that’s okay.

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This work is informed by years of hands-on design-build experience, direct coordination with trades and vendors, and formal project management training. The goal is always the same: calm execution, clear ownership, and systems that allow studios to grow without chaos.

Yeah, I'm ready!